Digital Ops Retainer

Overview

The Digital Ops Retainer is Social Mavericks' complete monthly management package — covering every touchpoint of your digital presence in one engagement. This includes Meta ad campaigns, organic content creation, Facebook and Instagram page moderation, business website management, monthly performance reporting, and ongoing strategy refinement.

Where our standalone services solve one part of your digital presence, the Digital Ops Retainer is built for businesses that want it all run by one team, end to end, without coordinating between separate agencies or freelancers for ads, content, and website upkeep.

What's Included

Social media management

• Meta ad campaign strategy, creative direction, audience building, and ongoing campaign management

• Organic content creation and posting for Facebook and Instagram

• Page moderation — comment and inbox response, including lead-qualifying conversation handling for F-Commerce and COD businesses

• Monthly performance reporting covering both paid and organic results

• Ongoing strategy refinement based on real performance data, not a fixed quarterly plan

Website management

• Uptime monitoring and incident response

• Bug fixes and small feature requests

• Content and CMS updates (product uploads, page edits, copy changes)

• Tracking and analytics health checks (Meta Pixel, Conversions API, GA4)

• Coordination between your website and active ad campaigns, so tracking and landing pages stay aligned as campaigns change

How It Works

1. Onboarding audit.We audit your existing ad accounts, social pages, and website together — not in isolation — since issues in one usually explain underperformance in another (e.g. a high-performing ad sending traffic to a slow or broken page).

2. Unified monthly plan.We set a combined content, ad, and website maintenance plan for the month, so social strategy and site changes are coordinated rather than running on separate, disconnected timelines.

3. Ongoing execution.Day-to-day: ad campaigns are monitored and optimized, content is published on schedule, page messages are moderated and qualified, and website requests are handled as they come in.

4. Monthly reporting and review.One consolidated report covering ad performance, organic reach, page response times, and website health — plus a plan for the next month based on what the data shows.

What Makes This Different

Most businesses run ads with one provider, manage social content with another, and fix website issues with a third — and none of the three are talking to each other. When a campaign underperforms, it's unclear whether the problem is the ad, the page response time, or the website it's sending traffic to.

The Digital Ops Retainer puts all of it under one team, which means we can trace a performance issue to its actual source — slow page moderation losing F-Commerce leads, a broken product page killing conversion, a tracking gap making ad performance look worse than it is — instead of treating ads, content, and website as separate problems.

Who This Is For

This is a full-bundle retainer, not an à la carte service — it's built for businesses that want their entire digital presence (ads, social, and website) managed by one team.

• Businesses currently juggling separate vendors for ads, content, and website maintenance who want one accountable team instead.

• F-Commerce and COD operators where page moderation speed directly affects sales, and who need social management and website updates to move at the same pace as their ad campaigns.

• Growing e-commerce or service businesses that don't yet need a full in-house marketing and dev team, but need more than a single-service retainer covers.

N.B: If you only need Meta ad management without the social content, moderation, or website management components, see our standalone AI Ad Management service instead.